Re/Max CEO Margaret Kelly Discussed Challenging Real Estate Market

Posted by admin on 10/25/2010

Re/Max CEO Margaret Kelly Discussed Challenging Real Estate Market

Re/Max CEO in Feature Article: ‘We’re Leaner and Smarter

Margaret Kelly knows something about overcoming adversity - in real estate and in life.

In a new Colorado Biz magazine feature article, the RE/MAX CEO explains how the challenging market is no match for the strength of RE/MAX and her own.

Read the full article online. Here’s an excerpt:

“The biggest mistake of the past five years is that too many people actually thought that you could buy a home and three or four years later make 50 percent on it and walk away. Everybody says we are in the new normal – no, we’re not. That was the old abnormal. We are back to what normal is.”

The company saw the downturn coming. “We got lean, and we got smart,” said Kelly, who oversees 95,000 agents in 80 countries, plus 400 employees at its Denver Tech Center headquarters. Gone was the corporate jet; real estate offices were consolidated and agents were trained how to handle foreclosures and bank-owned properties.

“We are not dealing with distressed properties; we are dealing with distressed people,” Kelly said. “Tough times are when you shine, and we have incredible survivors.”

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